In this article, I will list and explain the advantages of a website monitoring in the hope that it helps you to decide on using website monitoring to keep your website performing well at all times.
Maybe you’ve been skeptical about how authentic the report that website monitoring services or tools generate, considering the fact that you tried more than one of those and their reports differ.
But permit me to clear your doubts on the fact that you’ve been using a trial version or worst still a free website monitoring tool or service.
And this means that you should set some funds aside and opt for a premium version of any website monitoring service or tool you will choose.
However, before you get to understand the advantages of website monitoring, you must, first of all, know what website monitoring really means. And for that reason, let us look at the definition of website monitoring.
What is website monitoring?
Website monitoring is simply the process of using best practices and different tools or services to check the performance of a website in terms of availability, security, functionality, etc for the purpose of ensuring a good user experience for the website visitors.
By using a website monitoring service, a website owner will get to understand what issues are affecting their websites and then uses the solution offered by the monitoring report to fix those issues.
What are the advantages of website monitoring?
Website monitoring transcends responding to emergencies and solving website issues, therefore, to understand the advantages of website monitoring, one must think about spotting these issues of a website early enough to fix them.
It is therefore website monitoring that will help you to prevent, secure, optimize, and perfect your website and in the end, offer a good user experience for your visitors.
- Prevention in the sense that you will have strategic systems and optimizations in place to ensure your website does not experience any issues or problems.
- Security in the sense that continuous checks will spot issues earlier enough and arrest them.
- Optimization in the sense that you will receive alerts if any problems arise and be prompt to take swift action.
- Perfection in the sense that you will be able to make continuous improvements that will lead to improving your user experience and keeping your customers satisfied at all times.
That being said, let us move on to see the core advantages of website monitoring which are:
- Helps in detecting issues affecting a website to fix them.
- Helps in improving and optimizing the overall website performance.
- Website monitoring will help you to improve your marketing campaigns.
- Will give you insight into your website users.
- Makes your website accessible at all times.
- Helps you to acquire and retain your customers and website users.
- Prevents data loss and keeps cyber criminals away.
- Website monitoring will help you to increase your conversions and sales.
1. Helps in detecting issues affecting a website to fix them.
By using website monitoring, you will be able to detect any issue that is affecting your website, and in so doing fix them immediately and appropriately.
Website users are known to engage only with websites that don’t stress them much to access. For instance, 2 seconds is the expected load time for every website, and if you are not hitting that mark you are likely going to lose customers who will not be able to exercise patience and wait for your website to load.
And the worst part of it is that you are not the only one with the information, goods, or services that these customers or website users are looking for.
Thus they are likely going to abandon your website and look for another one that will solve their problems or needs.
With website monitoring, therefore, you will be able to know when your website is taking much time to load, and also how many people are abandoning your website through what we call bounce rate.
The peak of it all is that the monitoring tool is going to provide you with measures that will help you fix the issues right away.
2. Helps in improving and optimizing the overall website performance.
By using data monitoring, you will be able to know exactly how your website is performing.
There are technical errors you can detect and correct by using a combination of website monitoring techniques.
For instance, you can use Hotjar to explore the e-commerce conversion funnel from your customer’s point of view through the following ways:
- You will be able to follow your user’s journey from the moment they land on your website to when they purchase something from you.
- You can study recordings and heatmaps
- And also integrate post-purchase surveys and live feedback.
Now when you experience your website like a customer, you will be able to increase your user experience which will lead to lots of conversions and sales.
3. Website monitoring will help you to improve your marketing campaigns.
By monitoring your market campaigns, you will be able to understand how customers are responding or engaging with your business.
For example, monitoring your email marketing campaigns will help you to understand those who are opening your emails and clicking the links on them.
These metrics will therefore help you to understand the areas you need to make improvements so that more and more people can get positively interact and engage with your email marketing campaigns.
4. Will give you insight into your website users.
By conducting usability monitoring on your website, you will be able to uncover hidden users and product opportunities and in so doing overcome the complexity of your website as well as save time.
You can also use website monitoring to evaluate the feedback you are getting from those who are using your website, and the result will be discovering the best ways to make improvements to your website and optimize your user experience.
For instance, a customer might complain about not being able to enroll for your only subscriber promos, or easily download a free Ebook from your website.
You can then reach out to him and explain the things they need to do to enroll for the offer or check why the Ebook is not downloading, correct the fault and tell the user to try again.
Another insight you will get about your website users is the post or pages that are bringing them as well as their location and gender etc.
These metrics will therefore help you place your Ads, Affiliate links, products, and services, etc on the pages that have more traffic in order to attract more customers to your business.
5. Makes your website accessible at all times.
Now let’s see UptimeInstitutes 2022 report on network issues affecting IT outages.
Networking issues are causing a large portion of IT outages. According to Uptime’s 2022 Data Center Resiliency Survey, networking-related problems have been the single biggest cause of all IT service downtime incidents – regardless of severity – over the past three years. Outages attributed to software, network and systems issues are on the rise due to complexities from the increasing use of cloud technologies, software-defined architectures and hybrid, distributed architectures.https://uptimeinstitute.com/about-ui/press-releases/2022-outage-analysis-finds-downtime-costs-and-consequences-worsening
As we can see from the above report, the use of cloud technologies is rapidly increasing and because of these and several other factors, lots of websites are going to experience so much downtime.
Downtime is capable of preventing users from accessing and interacting with your website content.
Most especially, if your page is ranking high on search engines, prolonged downtime can cause de-indexing on search engines and in so doing make you lose that ranking.
The worst part of it is that returning users will find your website not trustworthy and might likely never get to visit it again.
Now most times, this downtime happens in specific locations while those in other geographical areas are still accessing your website normally.
Now, what is website monitoring going to do for you in this circumstance?
Website monitoring will help you to know whenever your website is down in a particular area and running in another. And as you can see, monitoring your website will help you to prevent and fix issues arising from accessibility, and this in turn will help to keep your website always available.
As a matter of fact, with automated downtime monitoring, you will gain the advantage of on-the-spot system alerts and a downtime history database that will help you learn how to prevent downtime from occurring in the near future.
6. Helps you to acquire and retain your customers and website users.
When your website is working efficiently because you are monitoring it, new customers and website users are going to discover your business and website while the old ones will continue to engage with your business and visit your website.
Moreover, those who are satisfied every time they use your website are going to recommend this to others and this will in turn help you to acquire and retain more customers and website users.
On the other hand, if you are not monitoring your website and it goes down suddenly, it will never be possible for you to receive or send emails to your customers, and this could lead to poor communication.
But when you have monitoring tools and processes in place, it will be very easy for you to fix communication problems and stay connected to your customer and website users at all times.
7. Prevents data breaches and keeps cyber criminals away.
According to cybercrime statistics of 2022, the FBI reported that there was a 300% increase in cybercrime reports since the COVID-19 pandemic. Experts expect cybercrime damages to reach $10.5 trillion per year by 2025.
With the above statistics in mind, website owners must ensure that they do not compromise their customer’s personal information and trust through data breaches.
And the perfect way to do so is by putting monitoring processes in place to prevent data breaches away from your website.
Lest I forget, another wave of cybercrime invading website owners is hacking.
According to website hacking statistics of 2022 by patchstack a study made in 2003 found that there is an attack every 39 seconds on average on the web.
For this reason, you should have Cybersecurity website monitoring to protect the integrity of your website, save time and money, and keep company, employee, and customer data safe.
8. Website monitoring will help you to increase your conversions and sales.
When you have a healthy website, people are going to find it very easy to make purchases on your website and this is going to help you increase conversions and sales on your website.
On the other hand, if you are having issues with your cart, payment, or checkout APIs, you are not going to have the knowledge of customers who are unable to make purchases from your website.
But with data monitoring, you will understand when those problems arise and how to fix them in order to maintain a steady overflow of your conversions and sales.
As we said at the beginning of this article, you must always see your website as your store or marketplace in cyberspace.
Even if you are into just content marketing that helps you earn from monetization, anything that happens to your website will lead to the loss of hundreds or maybe thousands of dollars.
And that is the very reason why you should always ensure that you monitor your website at all times to detect issues and fix them so as to make your website very efficient and smooth for your website users.